Bel Chere

It's been a while since my last post. We have been on the grind to get this new website up and running. Lately, I have been editing all the "meta data" which is what google uses to rank websites. Google doesn't publish the criteria for rankings so everyone has to sort of figure out on their own what they might be looking for. There are programs to research popular google searches so we have an idea of what to use as our keywords. For instance, if you are looking for a bike rack you might type in a search engine "bike rack." But someone else might type in "bike racks." Even though the only difference is the "s" at the end, google sees these two searches as completely different. Some of our products rank very high on google and show up on the first page. We have a lot of products so it has taken a while to edit all of them.

With only a week and a half left, we are on the verge of finishing the new website. It has been interesting to see all that goes into it and I feel like I have learned a lot. Google Analytics is another program I have recently learned about. It gathers up all the data and information you could think of in regards to your website. It tracks who comes to our site, how long they stay there, what pages they look, and even how they found the site. This is helpful because you can change where you invest your time and energy. You might find out that people are finding out about your site due to twitter, therefore you might consider increasing your social media budget.

Within the next week or so we are going to watch a sales presentation which should be very informative. I am excited to see how that will go. Our company is also in the process of hiring a new employee to help with the accounting among other things. It is cool to see how this small business is expanding and how they go about their business.

On a lighter note, the largest free music festival in the country is this weekend in Asheville. Bel Chere is an annual festival that sees about 350,000 people with many bands that play in various places downtown. If you are anywhere near Asheville this weekend, you should come check it out.